North America's most profitable alliance of independent hearth & BBQ retailers

380+ elite stores | Higher margins | Exclusive products | Real rebates | Zero drama
5-figure rebates

Many members cash $15k–$50k+ annual rebate checks

Exclusive Ambiance® brand

The fastest-growing fireplace line in North America – only available to UBG members

WeLoveFire.com leads

Thousands of qualified consumer leads delivered free every month

True independence

Keep 100% control of your business. No forced bundles, no threats.

What Our Members Say

UBG has transformed our business. The rebates alone paid for two new trucks, and the Ambiance line is flying off our showroom floor.
Mike Thompson

Thompson Hearth & Home, Denver CO

Finally, a buying group that actually listens to dealers. No pressure, no games—just real support and better margins.
Sarah Chen

FireSide Gallery, Portland OR

By dealers, for dealers

Founded in 2000 by retailers who were tired of being pushed around by manufacturers and distributors. Today, UBG is the largest and most respected buying group in the hearth, barbecue and outdoor living industry – still 100% owned and governed by its members.

Stop leaving money on the table.

Join the only group that actually puts independent retailers first.