North America's most profitable alliance of independent hearth & BBQ retailers
380+ elite stores | Higher margins | Exclusive products | Real rebates | Zero drama
5-figure rebates
Many members cash $15k–$50k+ annual rebate checks
Exclusive Ambiance® brand
The fastest-growing fireplace line in North America – only available to UBG members
WeLoveFire.com leads
Thousands of qualified consumer leads delivered free every month
True independence
Keep 100% control of your business. No forced bundles, no threats.
What Our Members Say
“UBG has transformed our business. The rebates alone paid for two new trucks, and the Ambiance line is flying off our showroom floor.”
Mike Thompson
Thompson Hearth & Home, Denver CO
“Finally, a buying group that actually listens to dealers. No pressure, no games—just real support and better margins.”
Sarah Chen
FireSide Gallery, Portland OR
By dealers, for dealers
Founded in 2000 by retailers who were tired of being pushed around by manufacturers and distributors. Today, UBG is the largest and most respected buying group in the hearth, barbecue and outdoor living industry – still 100% owned and governed by its members.